Pizza Studio

Turning fast-casual pizza into a full-blown brand experience. Pizza Studio came to us with American momentum and a dream of Canadian expansion. What they got was a cultural rebrand wrapped in cheese and chaos. We led the charge on making Pizza Studio not just visible, but craveable. We built a brand that hit differently in every region, gave franchisees the tools to market like pros, and made “Create Your Own” feel like a rally cry, not a gimmick. We didn’t just localize the brand, we made it louder, sharper, and ready to scale. Four years, a national footprint, and countless sold-out campaigns later, Pizza Studio went from U.S. import to Canadian icon.

To turn a U.S. pizza chain into a Canadian cultural player.
We were brought in to do more than launch stores, we launched a movement. From custom app development and brand mascots to coast-to-coast campaigns and crave-worthy content, our mission was clear: make Pizza Studio impossible to ignore, impossible to copy, and unmistakably local.
This wasn’t expansion. It was reinvention.
Freelance work now part of the Paradox Portfolio.
